Through my research into music video I have been looking at Sven Carlsson's theory about Music Video Analysis. Carlsson says that 'Music Video is a form of audio - visual communication in which meaning is created via carriers of information such as; (1) the music (2) the lyrics and (3)the moving images.' He talks about music video being a combination of performance and conceptual clips, and lyrics being combined with images to create meaning to the audience.
Carlsson also says that the director will come up with a few ideas for a music video,and these ideas will be repeated and varied throughout the video. Re-arranging these visual motifs is said to be the key to making the music video work. He says that a music video is a combination of the provocative modern art tradition and a cultural interpretation of the teenage rebellion.
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