Important factors to consider in my music video.

Throughout my research into music video, I have found many aspects of some music videos that I would like to use in my own. However, what I feel to be most important about my music video is the important factors of music videos in general, which add quality to the song for the audience and these factors are important to consider in the industry when trying to sell a star image to the consumer.
Richard Dyer once said that "a star is an image constructed from a range of materials." The materials used to make up a star image are important in the media industry. The whole star image is made up of much more than what the star looks like, the image of the star is based on the songs they sing, the album/single cover sold to the audience, the media coverage they through television,magazines and newspapers and their live performances. However, it can be said that the most important part of the star image is the music video presented to the audience before the songs release. The music video can have a huge impact on the decision of the audience, if the video is not good enough, the audience can immediately make up their minds as to whether or not they like the song.
The video of a new song can be used to reinforce a previous image that has been presented of the star or it can be used to take the star's image into a new direction. The idea of voyeurism is also often presented in music video, with female stars being used to attract the male audience, and at times, the same is used the other way around. However, very often women are also used to flatter the male ego of a male performer in their videos. This is one of the factors of music video that makes it appealing to the audience.
Another aspect that the industry can use to make people enjoy the music video for their performer, is the use of intertextuality to other music videos, movies or even television programmes. Sometimes, it is made to be humourous, mocking another band/performer, and whilst appealing to some, it can lose the performer respect if they enjoy the music by the performer being mocked.
The main aspect of music video that I will focus on in my video is the use of a combination of performance and a narrative. Although songs never really have a complete narrative, the video often draws on some of the lyrics in the song and creates the whole story in the video. A good example of this, is the video I found earlier in my research by Maroon 5, which uses the idea of the song, and completes the story for us, without the song doing so. What I believe is also effective, is the idea of the narrative being in non-linear order, creating an interesting mood in the video.
Steve Archer once said "Often, music videos will cut between a narrative and a performance of the song by the band...Sometimes,the artist (especially the singer) will be a part of the story, acting as a part of the story, acting as narrator and participant at the same time. But it is the lip-synch close - up and the miming of playing instruments that remains at the heart of music videos." This is what I, personally, consider to be the main aspect of music video to create star image and appeal to the audience. The use of performance in the music video, allows the audience to make a connection to the performer and the use of them living day-to-day life in the video(mainly through the use of narrative including the artist) allows the audience to access the artist in a new way, which are not possible by viewing the star on stage. Through the use of close - up, role playing through the narrative and mise - en - scene, the artist is presented in a number of ways which make up the star image.